Users can earn in-world status and climb a social ladder based on the number of friends they have, the number of new friends that they bring into the world and the activities they host or take part in. Avatars can be additionally personalized through the purchase of virtual apparel.Īs with all communities, social status is important in vSide community. vSide also offers an extensive character customization system with over five million different clothing combinations available for free. In addition to encouraging teenagers to express themselves through personal spaces or "apartments", vSide also encourages users to express themselves though social gestures and connections, including who they hang out with, where they’re “seen”, where they base their personal space, and the activities that they engage in. It has won the “2007 Top 100 Private Companies to Watch” award from the 2007 On Hollywood Conference and the “ CNET Top Five Selection” from the Under The Radar Conference 2007. A major part of its concept is users hosting their own events for others to participate in. It is based both on professional and user-generated content or design. vSide is designed to be an online social environment where teenagers can hang out in real-time with their friends in public and personal spaces. ExitReality provides “next generation social entertainment" with vSide, where in-world activities and engagement focus on music, entertainment and fashion.
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